Sage Software announced today that Sage CRM SalesLogix customer Conferon Global Services, Inc. (CGS), a worldwide conference and trade show business services provider, has been selected as an International Success Strategy winner by Aberdeen Group from among 800 companies researched. CGS is featured in Aberdeen’s new report, “Success Strategies for Leveraging Customer Intelligence,” and is cited for achieving a 35% annual improvement in customer acquisition rates using Sage CRM SalesLogix as its business process enabler. “Customer service is a key differentiator in highly competitive markets,” explained Leslie Ament, Director of Customer Intelligence Research for Aberdeen. “Purchasers know similar products are available from numerous vendors and, as a result, expect more value. In parallel, providers of goods and services are focusing on building higher value relationships to grow revenues and reduce customer churn rates. Conferon Global Services’ Sage CRM SalesLogix implementation demonstrates how companies can leverage CRM applications to achieve these results.” CGS needed a technology solution that provided customer data management and analysis tools to help enhance its customer service and monitor key performance metrics. The company evaluated several vendors and selected Sage Software based on “its reputation for providing affordable, user-centric, - more available

CRM, Help+Desk, Customer+Service, Sage

tags: crm, customer+service, help+desk, sage

Cognos has updated its Cognos 8 business intelligence (BI) suite to add search technology to its flagship product. The new Cognos Go search capability offers users a way to use key words to search through BI content. Cognos Go, which works with Cognos 8, searches the full content of BI reports, not just report titles and metadata descriptions, and uses fuzzy logic and word stemming to fine-tune search terms, Cognos says. It also indexes BI content and can publish that content to XML, which allows it to be used with other applications. The new version of Cognos 8 is more tightly integrated with Microsoft Office and supports PowerPoint. It provides enhanced support for SAP NetWeaver, including improved integration with the NetWeaver Enterprise Portal. Cognos is also offering new report packs for MySAP and Siebel CRM applications. In addition, the new version includes report packs for mySAP (R/3) and Siebel CRM that allow users to combine historical data from a data warehouse with current data from those applications in a single report or dashboard.

CRM, Help+Desk, Cognos, SAP

tags: cognos, crm, help+desk, sap

The insight division of Chrysalis Radio has appointed Data Intelligence, the insight arm of Response One, to design and build a CRM platform.

CRM, Software, Chrysalis, Music

tags: chrysalis, crm, music, software