Chrysalis Goes CRM
Chrysalis, one of the biggest names in music today has started on a new endeavor to build their own suite of CRM software. The music industry has been a leader in business technology like CRM in the past, but apparently Chryslalis has just realized that they are behind the curve.
The insight division of Chrysalis Radio has appointed Data Intelligence, the insight arm of Response One, to design and build a CRM platform.
CRM, Software, Chrysalis, Music
tags: chrysalis, crm, music, software