What is CRM Software?
What is CRM software anyway? I mean, how do we define what make a particular application worthy of the CRM label or not? Does it have to have a picture of someone like this lady to be called CRM software? CRM stands for Customer Relationship Management. To me, that makes any piece of software that allows you to compile lists of people and/or communicate with people CRM software. By that description, some of the most widely used appplications like Microsoft Outlook and ACT! are the most popular CRM applications of all time. They don’t get the fancy name, but they work, on a low level, much the same way that many enterprize level CRM applications work. In some cases I think they are a better fit for a company than something that costs 10 times as much.
CRM, Customer+Relationship+Management, Software
tags: crm, customer+relationship+management, software