CRM Trends 2006
Forrester Research is known as the premier source for coverage of trends that affect the online world. They have been at it the longest and they do a great job. They just reported on where they see CRM in 2006 and the trends that will drive the market.
The report also predicts that CRM license revenue will stay fairly static at $3 billion for the next three years, whereas will increase from the $8 billion at the end of 2005 to just under $10 billion by 2008. Plus it shows that if someone in your industry recommends a consultant to you, there’s a close to fifty-fifty chance he’s doing it because he doesn’t like you. Today we’ll look at what Forrester finds are the ten CRM trends to watch in 2006, broken down into three general groups: Five trends emanating from the fact that he finds enterprises are digesting their CRM technology investments and striving to get more worth out of these expenditures, three evident as CRM software technology firms continue to adapt to the demands of their customers and two resulting from the role professional services providers will play in helping enterprise get more value from CRM.
CRM, Relationship+Management, Forrester, Trends, 2006
tags: 2006, crm, forrester, relationship+management, trends